EKKA’s appeal lies in its ability to cater to a wide audience. Whether you’re a young child experiencing your first fair, a working professional looking for a weekend escape, or a senior citizen reminiscing about years gone by, there’s something for everyone. The event blends modern entertainment with time-honored customs, creating an atmosphere that feels both nostalgic and fresh.

The origins of EKKA trace back to 1876, when the first agricultural exhibition was held in Brisbane. The event was an immediate success, drawing one-third of the city’s population and setting the stage for what would become a beloved annual tradition. Over the decades, the name “Ekka” became more commonly used than the official title, “The Royal Queensland Show.” In 1921, the event received royal recognition from the British monarchy, a testament to its significance in the agricultural world and its growing influence across Australia. This honor placed EKKA among the elite group of Royal Shows in the country, further cementing its status as a cultural institution. While EKKA has evolved from its early days as a purely agricultural showcase into a full-fledged carnival, it has never lost sight of its core mission: to bridge the gap between urban and rural life. The show continues to serve as a platform for preserving and promoting farming traditions, offering over 21,000 rural competitions and showcasing more than 10,000 animals. From livestock judging to crop displays, from traditional craft competitions to demonstrations of cutting-edge farming technology, EKKA provides a space where Queensland’s agricultural heritage is honored and passed on to future generations.

One of EKKA’s most powerful roles is its ability to connect city dwellers with the realities of rural life. In an increasingly urbanized society, the event offers a rare opportunity for people to interact with farm animals, learn about food production, and experience hands-on agricultural activities. Children can pet lambs in the Animal Nursery, watch skilled shearers at work, or try their hand at milking a cow. These immersive experiences foster a deeper appreciation for the land and the people who work it, bridging the divide between modern city life and traditional rural practices. EKKA also plays a vital role in preserving community memories and strengthening intergenerational bonds. For over 140 years, families have made the trip to the showgrounds a cherished tradition. Parents introduce their children to the same attractions they enjoyed in their youth, passing down stories and creating shared experiences that last a lifetime. This continuity has earned EKKA the reputation of being “the most real Australian lifestyle experience,” a place where memories are made and traditions are kept alive.

Beyond its cultural and educational significance, EKKA is also a major economic driver for Brisbane and the surrounding region. Each year, the event attracts thousands of visitors from across Australia and beyond, boosting tourism, hospitality, and retail sectors. Hotels fill up, restaurants thrive, and local businesses benefit from the influx of visitors. In this way, EKKA serves not only as a celebration of Queensland’s heritage but also as a powerful engine for economic growth. EKKA also demonstrates a strong commitment to social responsibility. One of its most popular attractions, the strawberry sundae, has become a symbol of generosity. A portion of the proceeds from every sundae sold is donated to charitable causes, including medical research and community support programs. This spirit of giving enhances the event’s appeal, making it not just a source of entertainment but also a force for good in the community.

In 2025, EKKA continues to honor its traditions while embracing innovation. The animal exhibits remain a highlight, with over ten thousand animals on display, offering visitors a chance to see everything from prize-winning cattle to playful piglets. The Sheep Shearing Show remains a crowd favorite, showcasing the speed and skill of professional shearers who can strip a sheep of its wool in just minutes. Meanwhile, the ever-popular “Piggy Diving” show brings laughter and excitement as plump pigs take the plunge into a pool of water, much to the delight of onlookers.

The display of agricultural products and traditional crafts is equally impressive. Over 20,000 items are showcased, ranging from enormous pumpkins that look like they’ve come straight out of a fairy tale to intricately decorated cakes that resemble works of art. Traditional crafts such as weaving, pottery, and woodwork are also featured, highlighting the skill and dedication of local artisans. The Showbag Pavilion, a staple of EKKA, introduces dozens of new gift bags in 2025, offering everything from cartoon-themed toys for children to curated boxes of Queensland-made snacks. As night falls, EKKA truly comes alive. Each evening at 6:30 PM, the main stage becomes the center of attention with a dazzling mix of music, lights, and high-energy performances. Motorcycle stunt riders perform breathtaking flips and tricks on towering metal structures, keeping audiences on the edge of their seats. As darkness settles in, a spectacular light show illuminates the grounds, transforming the venue into a magical wonderland. The grand finale—a breathtaking fireworks display—caps off the evening in a blaze of color and sound, leaving visitors with unforgettable memories.

EKKA in 2025 represents both a tribute to the past and a vision for the future. It is a celebration of Queensland’s agricultural legacy, a gathering place for communities, and a showcase of innovation and creativity. With every smile, every cheer, and every shared moment, EKKA continues to write new chapters in its long and storied history, ensuring that it remains a vital part of Australian culture for generations to come.

By Gao Shen